Computer Service Contracts - Moving From Customer to Client
By Joshua Feinberg
Computer service contracts are the butter of a services business. The difference between having a service contract and not having one, is what defines the difference between a customer and a client. As a business owner you want clients - people who are on long term service contracts.

Your goal is to move your customers into service contracts and begin a long term, stable relationship with them. The customers that you are in contact with several times a year should be very receptive to at least a small service agreement.

These are the customers you should spend time trying to convert. Make sure you keep in contact with them on a monthly basis. Let them know of special offers you are making and any discounts you have on service contracts. If a customer is calling you several times per year then they should benefit from a service contract. Outline to them what their savings would be.

Ultimately, you would like to have service contracts with everyone. That won't be possible. But even a $500 service contract gets them to raise their hand. They are indicating a willingness and ability to pay on a regular basis. This is what your business will thrive on - one regular, paying customer at a time.

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